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The following are the important arguments in support of business
involvement in the solution of social ills:
(A) Long-term Business Interests: While a business must
seek to maximize profits & wealth, it must not ignore social &
human problems of society. Business is an important part of
society. It is established with the consent of society, & should
help solve the problems facing society. If it neglects its
responsibilities & indulges in production of undesirable goods,
charges high prices for goods, or violates any of the laws
regulating business activities, it may not be able to exist for
long.
(B) Public Image: If a business is conscious of its social
obligations, it will enjoy a favorable image. People will
patronize it by purchasing goods & services produced by it, thus
leading to its profitability.
(C) Avoidance of governmental action: The government has
favorable attitude towards business concerns that fulfill their
social obligations. On the other hand, it punishes those who work
against public good. Laws to prevent unfair trade practices,
adulteration, overcharging, discrimination in employment
opportunities, etc. are proof of this.
(D) Socio-cultural norms: The government & society both
help to promote a business that works according to social &
cultural norms, such as, co-operation, healthy employer-employee
relations, protection of consumers’ interests, etc.
(E) Owners’ Interests: A business with social awareness is
a safe & reliable investment avenue. This will boost the image of
business leading to increasing return to investors.
(F) Moral justification: Business concerns should actively
work to solve social problems in co-operation with government. The
government, on its part, will offer relief to business houses for
setting up industrial units in backward areas, or for
establishment of hospitals or educational institutions.
(G) Social awareness: There is increasing social awareness
as regards to role of business. There are organizations to
safeguard consumer interests. There are many Consumer Protection
acts to promote consumer interests & curb unfair business
practices.
(H) Trade unions: Legal support to establishment of trade
unions has enabled workers to bargain with employers for a fair
deal. There are laws to protect worker’s interests as regards
payment of minimum wages, compensation in case of accidents &
termination of employment.
(I) Ensuring Law & order: Law alone cannot ensure an
orderly environment in society. Therefore, it is necessary that
business firms discharge their social responsibilities to
contribute to social peace & development.
Responsibilities Towards different interest groups
A business concern is in constant interaction with different
components of interest groups of society. While activities of a
business concern influence the activities of these
interest-groups, the activities of interest-groups will also
influence the activities of business.
Following are the main interest groups of a business:
1. Shareholders
2. Employees
3. Consumers
4. Suppliers, Creditors, Competitors, etc.
5. Government
6. Community
Responsibilities towards these interest groups:
(A) Shareholders: A business holds a special duty towards
shareholders who have invested money to bring it into existence &
keep it going. Accordingly –
(1) It should provide them adequate return on capital
invested by them.
(2) It should furnish accurate & complete information as
regards working of the business.
(3) It should not falsify accounts to suppress profits with
the object of denying dividend to shareholders & escape tax
obligations, or to inflate profits to present a rosy picture about
the functioning of the business.
(4) It should allow shareholders representation &
participation in management of business.
(5) It should work to maximize shareholders’ wealth by
means of increase in value of shares
.
(B) Employees: A business owes the following
responsibilities towards its employees:
(1) It should pay a fair wage in keeping with the growing
cost of living.
(2) It should allocate work according to their
sustainability.
(3) It should provide adequate financial & non-financial
rewards & due recognition to deserving employees.
(4) It should promote harmony & co-operation among workers
& accord recognition to the unions formed by them.
(5) It should ensure safety for workers engaged in
hazardous work i.e. it should provide good working conditions.
(6) It should provide funds to promote employee-welfare,
such as, housing, medical care, retirement benefits, recreation,
etc.
(7) It should treat its employees as partners in business &
assure them security of service & opportunities for advancement.
(C) Consumers: A business owes its existence to consumers.
The responsibilities of a business towards consumers may be summed
up as follows:
(1) A business should provide goods & services that are
needed & desired by the customers.
(2) It should ensure that the goods & services are of
standard quality & reasonably priced.
(3) It should avoid malpractices such as adulteration,
profiteering, black marketing, misleading advertising, & so on.
(4) It should set up machinery to handle consumer
grievances on account of defective products, faulty repair work,
poor complaint, handling, failure to deliver goods on time, &
non-compliance with guarantee/warranty.
(5) It should comply with laws aimed at protection of
consumers or handling of hazardous or unsafe products.
(6) It should set up machinery to provide prompt &
effective after-sale service.
(D) Suppliers, Creditors, Competitors, etc.: A business
obtains its input, such as, raw materials, labour, equipment, etc.
from society. It must be regular in payments to suppliers of
inputs & must not misuse its position to make unfair cut in prices
or wages. As for competitors, the business must not resort to
unfair trade practices like price-cutting, or underselling to gain
unfair advantage.
(E) Government: Towards
government, a business owes the following responsibilities:
(1) It should comply with the laws passed by the
government. Such compliance should not be under compulsion or sue
to fear of punishment, but for greater good of society.
(2) It should make constructive suggestions as regard
formulation of policies that have a bearing on business. It must
co-operate with the executive wing of government in proper
implementation o laws & policies.
(3) It should meet its tax obligations honestly & on time.
(4) It should voluntarily support (in some cases even take
lead) in government efforts aimed at improving the quality of life
of people.
(5) In times of any national calamity or disaster, such as
drought, floods, earthquake, etc. It should contribute towards
rescue & relief works if possible.
(6) It should plan the setting up of new ventures in rural
& backward areas in the interest of balanced development.
(F) Community: The responsibilities of a business towards
the community at large maybe summed up as follows:
(1) It should act as a good & useful citizen of society.
(2) It should ensure that its production processes or
discharge of industrial effluents does not case environmental
pollution. Where such pollution is unavoidable, it must take steps
to reduce it, important among these steps is to assist
organizations engaged in conservation of natural resources &
pollution control.
(3) It should not discriminate on the basis of race,
religion, caste, sex, etc., in providing employment to people.
(4) It should take adequate safety measures as regards
production of hazardous or unsafe products.
(5) It should not resort to false advertising to mislead
people as regard its activities.
(6) It should contribute to social welfare. This includes
establishing educational institutions, hospitals, night shelters,
orphanages, etc.
(7) It should promote cultural activities such as music,
dance, drama, etc.
(8) It should aid & assist organizations engaged in
promoting sports & games.
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